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Event Details
Word of Mouth - Creating Conversation Worthy Buzz
Featuring Rod Brooks, CMO at PEMCO Insurance and President of WOMMA
Join Puget Sound American Marketing Association South Sound Sept. 28 at Varsity Grill for an evening with Rod Brooks.
Word of mouth is the most powerful form of advertising. Companies can use social media tools to be socially engaged and empower customers to be the voice and spread the word. Listen, affect, respond and engage with your customers and be human. PEMCO has harnessed these traits through social media to be a human company; it can listen and engage with its customers on a personal level they understand.
The number of Fortune 100 companies on YouTube has doubled in just one year. Companies that are both deeply engaged in social media surpass their peers in terms of both revenue and profit performance by a significant difference.
You Will Learn:
-How to optimize customer options
-How to effectively respond to negative feedback
-What it takes to have the most engaging Facebook status
-Why consumers "Like" something
By giving customers something to talk about, making it easy to share and memorable - you can win in the digital world.
Sponsored by:
Learn more about PSAMA here: http://www.psama.org/
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When & Where
Varsity Grill
1114 Broadway
Tacoma,
WA 98402
Wednesday, September 28, 2011 from 5:00 PM to 7:00 PM (PT)
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